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Twenty CRM
An open-source CRM you own — shaped to how you sell, wired into everything else.
Twenty is an open-source CRM. You can run it on Twenty's managed cloud or self-host it on infrastructure you control, and its data model is yours to shape: custom objects and fields without extra licence tiers. We take it from Discovery to a working CRM your team uses — set up, configured, customised, connected to your other systems and made useful to AI — as a one-off project, or run for you as a managed service.
What Twenty CRM delivers
Discovery first
We map how you sell, what you need to track and what the CRM must connect to, before anything is configured.
Set up and configured
Cloud or self-hosted workspace, users and roles, pipelines, views and data import set up to your process.
Customised to your model
Custom objects, fields and views for the things your business actually tracks — no premium tier needed to add them.
Automation and integration
Twenty's no-code workflows, its REST and GraphQL APIs and webhooks, joined to your marketing, billing and support tools.
AI on your CRM data
AI agents and assistants that read and update the CRM through Twenty's MCP server, within the permissions you set.
Project or managed service
Take it as a one-off project with a defined scope, or have us run, change and support it every month as a managed service.
Representative stack
Twenty CRM
n8n
Retool
OpenAI
Anthropic Claude
Gemini
Grok
Cursor
OpenRouter
Snowflake
BigQuery
KeboolaReplatform to Twenty from HubSpot or Salesforce.
Data, pipelines, custom fields and automations mapped, moved and reconciled — as a one-off project, or run for you afterwards as a managed service. Moving from Salesforce? See the Salesforce to Twenty CRM replatform in the services list.
HubSpot to Twenty CRMGenerative, RAG and Agentic
Three different things — most businesses need more than one.
A CRM whose source code is published, so it can be self-hosted and inspected rather than only rented.
When you need it: You decide where the data lives and are not locked to one vendor's roadmap or price list.
Twenty runs on its own managed cloud, or on servers you control.
When you need it: Self-hosting lets you choose the hosting region and keep customer data inside your own infrastructure.
Record types you define yourself — projects, sites, contracts, assets — alongside companies, people and opportunities.
When you need it: In Twenty each custom object gets its own API endpoints automatically, so integrations can use it straight away.
A Model Context Protocol endpoint that lets an AI assistant read and write CRM data under your permissions.
When you need it: It is how AI agents work with the CRM directly rather than through copy and paste.
Capability Maturity — we walk you up the five levels
Operated at Level 4 · Quantitatively Managed — measured, predictable and owned. We track this rank and raise it over time. See the five levels →
Why this matters
Functional value, value-stream value — and why it can't be ignored.
Discovery, set-up, configuration, customisation, automation and integration, and AI for Twenty CRM — delivered as a project, or operated as a managed service with ongoing change, support and reporting.
The CRM is the record every other part of the revenue engine reads from. Owning it, shaping it to your process and connecting it to marketing, billing and support removes the licence ceiling and the re-keying that sit between a lead and cash.
A CRM that does not fit how you sell gets worked around — in spreadsheets, inboxes and memory — and the pipeline stops being the truth. When per-seat and per-tier pricing decides what you can model, the cost of the workaround keeps rising.
One data layer · measured & owned
Every service creates data — captured, measured, owned.
Twenty CRM doesn’t just run — it generates signal. We land that data in one warehouse and turn it into live KPIs tied to a named owner, so performance is attributable and acted on, never trapped inside a single tool.
Data warehouse
Supabase Snowflake Keboola BigQuery KPIs, dashboards & apps
Plotly Retool
Apache Superset Platform-agnostic — we connect what you already use and add a warehouse only where it earns its place.
How we select technology
We choose technology last — for the outcomes it has to earn.
Never tech for its own sake. A tool joins the stack only where it measurably protects value, cuts cost or unlocks speed — fit to a designed system, owned where it counts, and measurable from day one. How we select technology →
Speed
Modern, edge-served stacks are sub-second. Slow surfaces cost conversion and SEO every single day.
Cost
Cut licence, hosting and per-task SaaS fees — pay for capability, not lock-in or idle enterprise tiers.
Security
Flat, edge architecture with almost nothing left to attack — fewer moving parts, smaller surface.
Ownership & no lock-in
Composable and self-hosted where it counts — you own the system, not rent someone else’s.
Measurability
Clean data and KPIs baked in — you cannot improve, automate or apply AI to what you cannot measure.
Fit to process
The right tool for a designed system — selected against process readiness, so it amplifies, not adds friction.
How we deliver · DMAIC
Every Twenty CRM engagement runs on DMAIC.
Define the goal and its value, measure the baseline, analyse the real constraint, improve with a proven build, then control the gains — so results are predictable, repeatable and defensible, not down to luck.
Agree the goal, value, budget & timescale up front.
Baseline the KPIs above — current state, not guesswork.
Diagnose the real constraint and the solution needed.
Build the chosen solution; prove the uplift.
Lock in the gains; monitor and sustain them.
FAQ
Common questions
What is Twenty CRM?
Twenty is an open-source CRM. You can run it on Twenty's managed cloud or self-host it on infrastructure you control, and its data model is yours to shape: custom objects and fields without extra licence tiers. We take it from Discovery to a working CRM your team uses — set up, configured, customised, connected to your other systems and made useful to AI — as a one-off project, or run for you as a managed service.
Why does Twenty CRM matter?
A CRM that does not fit how you sell gets worked around — in spreadsheets, inboxes and memory — and the pipeline stops being the truth. When per-seat and per-tier pricing decides what you can model, the cost of the workaround keeps rising.
How does Sentry deliver Twenty CRM?
Discovery, set-up, configuration, customisation, automation and integration, and AI for Twenty CRM — delivered as a project, or operated as a managed service with ongoing change, support and reporting.
What do I get with Twenty CRM?
Discovery first: We map how you sell, what you need to track and what the CRM must connect to, before anything is configured. Set up and configured: Cloud or self-hosted workspace, users and roles, pipelines, views and data import set up to your process. Customised to your model: Custom objects, fields and views for the things your business actually tracks — no premium tier needed to add them. Automation and integration: Twenty's no-code workflows, its REST and GraphQL APIs and webhooks, joined to your marketing, billing and support tools. AI on your CRM data: AI agents and assistants that read and update the CRM through Twenty's MCP server, within the permissions you set. Project or managed service: Take it as a one-off project with a defined scope, or have us run, change and support it every month as a managed service.
Start here · the free first step
Twenty CRM starts the same way every engagement does: with Discovery.
Two distinct moves — a free, no-obligation Discovery Session to find your value at stake, then the Discovery & Blueprint: 14 structured outputs — value model, roadmap and business case — before a pound of delivery is committed.
Engaged alone or as one engine