Project, then managed 30 / 33
Replatform HubSpot to Twenty CRM
Leave the tier ladder behind — keep your data, pipelines and history.
HubSpot is a capable platform, and for some teams its sequences, calling and marketing tools are worth the price. When they are not being used, the licence is paying for features the business does not need. Where that is the case we replatform the CRM to Twenty — companies, contacts, deals, pipelines, custom properties and activity history mapped, moved and reconciled — then rebuild the automations and integrations the team relies on.
What Replatform HubSpot to Twenty CRM delivers
Discovery before migration
We audit what you actually use in HubSpot — objects, properties, pipelines, workflows and integrations — and confirm Twenty covers it before anything moves.
Data mapped and reconciled
Companies, contacts, deals, custom properties and associations mapped to Twenty, loaded by CSV or API, and reconciled by count against the source.
Configured and customised
Pipelines, views, roles and custom objects set up so the team recognises its process on the first day.
Automations and integrations rebuilt
HubSpot workflows rebuilt in Twenty's workflows or n8n, and the tools around the CRM reconnected through its APIs and webhooks.
AI from day one
AI agents and assistants connected to the new CRM through Twenty's MCP server, within the permissions you set.
Project or managed service
A defined-scope migration project, optionally followed by a managed service that runs and improves the CRM every month.
Representative stack
HubSpot
Twenty CRM
n8n
Retool
OpenAI
Anthropic Claude
Gemini
Grok
Cursor
OpenRouter
Snowflake
BigQuery
KeboolaWhat you are moving to.
Set-up, configuration, customisation, automation, integration and AI on Twenty CRM — and how we run it afterwards if you want it managed.
Twenty CRM servicesGenerative, RAG and Agentic
Three different things — most businesses need more than one.
A comparison of the HubSpot features you use against what Twenty provides, made before the migration is agreed.
When you need it: If the team depends on sequences, calling or marketing automation, we say so — and plan how those are covered, or advise staying.
Record counts and key totals compared between HubSpot and Twenty after every load.
When you need it: It proves the migration is complete rather than assuming it is.
The planned moment the team stops working in HubSpot and starts in Twenty, with a final delta load.
When you need it: A clean cutover avoids two systems drifting apart while the team works in both.
Capability Maturity — we walk you up the five levels
Operated at Level 4 · Quantitatively Managed — measured, predictable and owned. We track this rank and raise it over time. See the five levels →
Why this matters
Functional value, value-stream value — and why it can't be ignored.
Discovery, data mapping, migration, reconciliation, configuration, customisation, and the rebuild of automations, integrations and AI on Twenty CRM — delivered as a project, or followed by a managed service.
Takes a tiered, per-seat licence out of the revenue stack while keeping the pipeline and the customer history intact, so the saving is not paid for with lost data or a stalled sales team.
A CRM migration done badly loses history, breaks reports and stalls the pipeline for weeks. The saving only counts if records reconcile and the team is selling from the new system on day one.
One data layer · measured & owned
Every service creates data — captured, measured, owned.
Replatform HubSpot to Twenty CRM doesn’t just run — it generates signal. We land that data in one warehouse and turn it into live KPIs tied to a named owner, so performance is attributable and acted on, never trapped inside a single tool.
Data warehouse
Supabase Snowflake Keboola BigQuery KPIs, dashboards & apps
Plotly Retool
Apache Superset Platform-agnostic — we connect what you already use and add a warehouse only where it earns its place.
How we select technology
We choose technology last — for the outcomes it has to earn.
Never tech for its own sake. A tool joins the stack only where it measurably protects value, cuts cost or unlocks speed — fit to a designed system, owned where it counts, and measurable from day one. How we select technology →
Speed
Modern, edge-served stacks are sub-second. Slow surfaces cost conversion and SEO every single day.
Cost
Cut licence, hosting and per-task SaaS fees — pay for capability, not lock-in or idle enterprise tiers.
Security
Flat, edge architecture with almost nothing left to attack — fewer moving parts, smaller surface.
Ownership & no lock-in
Composable and self-hosted where it counts — you own the system, not rent someone else’s.
Measurability
Clean data and KPIs baked in — you cannot improve, automate or apply AI to what you cannot measure.
Fit to process
The right tool for a designed system — selected against process readiness, so it amplifies, not adds friction.
How we deliver · DMAIC
Every Replatform HubSpot to Twenty CRM engagement runs on DMAIC.
Define the goal and its value, measure the baseline, analyse the real constraint, improve with a proven build, then control the gains — so results are predictable, repeatable and defensible, not down to luck.
Agree the goal, value, budget & timescale up front.
Baseline the KPIs above — current state, not guesswork.
Diagnose the real constraint and the solution needed.
Build the chosen solution; prove the uplift.
Lock in the gains; monitor and sustain them.
FAQ
Common questions
What is Replatform HubSpot to Twenty CRM?
HubSpot is a capable platform, and for some teams its sequences, calling and marketing tools are worth the price. When they are not being used, the licence is paying for features the business does not need. Where that is the case we replatform the CRM to Twenty — companies, contacts, deals, pipelines, custom properties and activity history mapped, moved and reconciled — then rebuild the automations and integrations the team relies on.
Why does Replatform HubSpot to Twenty CRM matter?
A CRM migration done badly loses history, breaks reports and stalls the pipeline for weeks. The saving only counts if records reconcile and the team is selling from the new system on day one.
How does Sentry deliver Replatform HubSpot to Twenty CRM?
Discovery, data mapping, migration, reconciliation, configuration, customisation, and the rebuild of automations, integrations and AI on Twenty CRM — delivered as a project, or followed by a managed service.
What do I get with Replatform HubSpot to Twenty CRM?
Discovery before migration: We audit what you actually use in HubSpot — objects, properties, pipelines, workflows and integrations — and confirm Twenty covers it before anything moves. Data mapped and reconciled: Companies, contacts, deals, custom properties and associations mapped to Twenty, loaded by CSV or API, and reconciled by count against the source. Configured and customised: Pipelines, views, roles and custom objects set up so the team recognises its process on the first day. Automations and integrations rebuilt: HubSpot workflows rebuilt in Twenty's workflows or n8n, and the tools around the CRM reconnected through its APIs and webhooks. AI from day one: AI agents and assistants connected to the new CRM through Twenty's MCP server, within the permissions you set. Project or managed service: A defined-scope migration project, optionally followed by a managed service that runs and improves the CRM every month.
Start here · the free first step
Replatform HubSpot to Twenty CRM starts the same way every engagement does: with Discovery.
Two distinct moves — a free, no-obligation Discovery Session to find your value at stake, then the Discovery & Blueprint: 14 structured outputs — value model, roadmap and business case — before a pound of delivery is committed.
Engaged alone or as one engine