Digital Marketing Manager & Growth Engine

A marketing manager is one salary and one skill set, and you still buy the media, the email platform and the analytics separately. Sentry's Digital Marketing Manager service supplies the whole function — planning, campaigns, creative, audiences and nurture — under one team, one dashboard and one number, with selected tool costs included in the monthly fee.

It means the reporting line is revenue, not activity. Sentry measures this service on pipeline created and return on ad spend, wired back to your data layer so each campaign is traceable to what it produced. Impressions, clicks and open rates are diagnostics used to improve the work; they are never presented as the result.

It is the specific problem this service exists to fix. When channels run in silos you pay to leak: budget with no owner, leads with no follow-up, and a number nobody can tie to revenue. Sentry runs acquisition through paid media and compounding through owned email as one engine feeding a single pipeline.

Sentry's managed services start at £3,000 per month, scoped to the work and including selected tool costs. Media spend sits outside that fee and stays yours. Across an engagement, total investment is typically 3–5% of turnover to protect existing value, 5–8% to improve performance and 8–15% to create new growth, anchored to a value model agreed first.

With a free Discovery session and a Financial Value Model. Discovery produces fourteen structured commercial outputs, including which constraints are actually holding demand back and what each is worth. Only then is a marketing plan built, so the spend is aimed at a constraint rather than at a channel someone happened to suggest.

Growth-stage businesses of roughly £5m–£100m turnover and 50–500 employees, usually without internal technology leadership, where real demand exists but is not converting its full potential. It suits companies willing to be measured on pipeline. It suits badly anyone who wants activity reported as achievement.

Yes, and it is performance-led. Sentry treats page speed as the first conversion lever rather than the last, which is why we build on Astro: the page is assembled once at publish time and served finished from Cloudflare's edge, so it arrives before a visitor has time to leave. Copy, offer and journey work sit on top of that architecture rather than in place of it.

Because it affects every visitor, on every page, in every channel at once, and it is decided by architecture rather than by wording. A site that rebuilds each page on request has a floor on how fast it can ever be; a static site served from the edge does not have that floor. On most sites we are handed, removing that delay is the largest single conversion change available.