Data-Driven Advertising Platforms Blueprint with Meta, Google Ads, Segment & Keboola
Complete integration solution with detailed implementation guide and real-world use cases.
Technology Mix
Powerful combination of technologies working together to deliver exceptional results
Meta Ads (Facebook/Instagram)
Leading social ad network for demographic and interest-based targeting.
Google Ads
Powerful intent-driven ad platform for search, display, YouTube, and more.
Twilio Segment
Unified customer data platform for collecting, cleaning, and activating real-time user data.
Keboola
No-code/low-code data operations platform for ETL, automation, and performance analytics.
Google BigQuery
For advanced ad performance analysis and ML-driven attribution modeling.
Why This Technology Mix?
Strategic reasoning behind our technology selection
Keboola seamlessly integrates data from various marketing channels, allowing businesses to centralize their advertising campaign data from platforms like Facebook, LinkedIn, Google, and Bing. The combination of Keboola’s automated data workflows and data destinations like Google BigQuery and Snowflake provides businesses with a flexible, scalable solution for handling large marketing datasets.
By using Keboola’s transformation templates, marketing analysts can automate data extraction, cleansing, and storage processes, reducing manual effort and errors. This allows marketers to focus on strategic decision-making rather than data wrangling.
Real-World Use Cases
Practical applications across different industries and scenarios
E-commerce Retargeting at Scale
- Use Segment to collect behavior across website, app, and email.
- Keboola processes segments (cart abandoners, high LTV users) and sends enriched audiences to Meta/Google.
- Boost ROAS with targeted, real-time remarketing.
Lead Gen for B2B SaaS
- Collect lead form submissions, product demo interactions via Segment.
- Score leads using Keboola pipelines.
- Serve account-based ads on Google Display and Meta to high-scoring prospects.
Multi-Channel Attribution for Media Agencies
- Segment captures ad impressions, clicks, and site events.
- Keboola builds data models showing last click, linear, and ML-driven attribution.
- Agencies optimize spend across Google/Meta by understanding true performance drivers.
Key Benefits
Measurable advantages you'll gain from this blueprint implementation
(The benefits percentage shown is for illustrative purposes only and represents a generic example of potential gains from this blueprint)
+25–40% Ad Performance Uplift
By syncing clean, rich user data into ad platforms.
Reduced CAC
Smart audience suppression & personalization avoids wasteful spend.
Holistic Attribution
Full-funnel visibility improves budget allocation.
Real-Time Activation
Trigger audiences instantly based on live user behavior.
Easy to Maintain
Low-code workflows via Segment & Keboola reduce dependency on engineering.
Ready to Implement This Blueprint?
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