# AI Discoverability Audit

> Can AI systems clearly understand who you are and what you do?

Canonical page: https://sentrydigitalservices.com/services/ai-discoverability-audit/
Provider: Sentry Digital Services (https://sentrydigitalservices.com/)
Engagement: Project, then managed · Delivery options: Project · Support · Managed service
Last updated: 2026-10-07

The AI Discoverability Audit from Sentry Digital Services shows how clearly AI assistants such as ChatGPT, Claude and Gemini understand and recommend a business, what stops them, and how that changes month by month.

An AI Discoverability Audit assesses how clearly AI systems can identify your organisation, services, products, expertise, locations and proposition. We review website structure, content clarity, company and service entities, structured data, crawlability, service and location information, FAQs, case studies, technical documentation, authority and evidence, machine-readable information and how AI search currently represents you.

## What it does

Reviews how AI crawlers and assistants read your site, checks your llms.txt and structured data for gaps, and reports monthly on crawler reads and whether AI assistants recommend you, or who they recommend instead.

## Where it creates value

The new front door of the revenue value stream: before a buyer reaches your site, an assistant has often already chosen who to recommend. This service makes sure that choice can include you.

## Why it cannot be ignored

Traditional search engine optimisation asks whether a search engine can find and rank your website. AI discoverability adds another question: can an AI system understand your business well enough to accurately include or recommend it? If the answer is unclear, you may be disadvantaged while customers research with AI assistants.

## What you get

- **Clearer AI understanding** — AI systems get a clearer picture of the company and a more accurate representation of your products and services.
- **Content gaps identified** — We find the gaps and ambiguity that stop an AI system from describing you correctly.
- **Stronger machine-readable information** — Improved foundations for AI search and recommendations.
- **Measured monthly** — An Agent Readiness Report: which AI crawlers read which pages, whether AI assistants recommend you, and who they recommend instead.
- **Works with your SEO** — Complementary improvements to conventional search engine optimisation, not a replacement for it.

## Which websites should consider it

- **B2B websites** — Professional-services, manufacturer and engineering websites, distributors, SaaS and technology businesses, consultants, technical-service companies, and businesses targeting several sectors or geographic markets. Buyers who shortlist with an AI assistant can drop you before they ever search.
- **B2C websites** — Ecommerce, property, travel, hospitality, healthcare, education and training, financial services, multi-location consumer businesses and local-service providers. Customers increasingly ask an AI assistant to shortlist before they ever visit a website.

## Three terms behind AI discoverability.

- **AI crawler** — The automated reader an AI service sends to fetch your pages, such as GPTBot for ChatGPT or ClaudeBot for Claude. If it cannot read your site, the assistant answers from other people's pages instead.
- **llms.txt** — A plain-text guide at the root of your site that tells AI systems what the business does and which pages matter. It gives an assistant a clean summary instead of leaving it to guess from navigation and design.
- **Structured data** — Machine-readable labels in the page (schema.org) that state facts such as your services, prices, locations and reviews. Assistants cite facts they can read with confidence; facts buried in design are easy to miss.

## Questions and answers

### What does the AI Discoverability Audit cost?

Sentry starts with a baseline Agent Readiness Report at a promotional price of £500, refunded in full if you go ahead with the project. The fixes are then priced as a fixed project, a monthly support plan, or as part of a managed Growth Engine engagement, quoted after the baseline.

### Will this improve my Google ranking?

Sentry does not promise that. The aim of the AI Discoverability Audit is to be found, recommended and used by AI assistants, which is a separate channel from Google rankings.

### What is WebMCP and do I need it?

WebMCP is a proposed web standard that lets a website tell AI agents which actions it offers, such as requesting a quote. It is developed in the W3C Web Machine Learning Community Group and in trial in Chrome and Edge. Sentry adds it through WebMCP Form Enablement on forms you already have, with nothing changing for human visitors.

### Do I need a new website?

No. Most AI discoverability fixes work on an existing website. Sites that Sentry rebuilds in Astro on Cloudflare get them as standard.

### How is AI discoverability measured?

Sentry's monthly Agent Readiness Report shows which AI crawlers read which pages, whether AI assistants recommend the business for its buyers' questions, which competitors they recommend instead, and whether AI browsing agents can complete the site's key journeys.

### Why does Sentry build on Cloudflare for this?

Cloudflare's AI Crawl Control, available on all plans, shows which AI services read a site and lets the owner allow or block each one, and Cloudflare verifies which bots and AI agents are genuine. Sentry runs its own AI-visitor log on Cloudflare: in 63 hours from 22 to 25 September 2026 it recorded 769 page reads by 16 AI crawlers on sentrydigitalservices.com, 472 of them verified by Cloudflare.

## Next step

Book a free Discovery session: https://sentrydigitalservices.com/contact/ · value@sentrydigitalservices.com · 01738 506283